6th Design for Conversion in Cologne

I just returned from the 6th (my 1st) Design for Conversion in Cologne, Germany. What a great experience. All these professionals in different fields of expertise working together on business cases provided bij the sponsors. Creativity, deadlines, storytelling, persuasion, design and group dynamics put together in 3 x 1 hour pressure cooker sessions facilitated by the team captains. Luckily, there were the excellent keynote speakers who provided for inspiration, learnings and entertainment. Martin Kupp, Andy Budd, Dan Lockton and Eric Reiss got the participants thinking, laughing, wondering, standing up and clapping their hands. We finished up with a nice barbeque and afterparty, leaving me physically exhausted but mentally on edge.

Too much to sum up here, I’ve created a Storify version of the #dfc6. Enjoy!